I R Design provides Interior Architecture Design Consultancy Services, with Construction Administration and Procurement advisory services for Commercial Residential property owners, developers, corporate and others involved in real estate. Over the course of several international projects, our studio’s core expertise has evolved into four broad practice areas: hospitality, leisure, corporate, retail and institution.

Indu Varanasi

Founder | Design Director

Indu Varanasi is an award winning architect and designer. Born and brought up in India, Indu discovered her ability to melt aesthetic design with function. She has a degree in Architecture from JNTU in Hyderabad and a Masters Degree in Design and Architecture from SPA, New Delhi in 1993. Starting her career in Architectural practices in India and Dubai along the years, she found her love for detail in design and the finer aspects of design. In 2004, she set up her own design practice and has since been considered among the Middle East's top 50 designers.

‘Design Consciousness’ is a principle on which the company thrives in creating integrated, holistic and cohesive design which embrace the human being.

International Collaboration

Anna Barbara SENSELAB

Founder | Architect | Professor

Barbara graduated in Architecture and Design. She was professor in Sensory Design in international faculties in USA, France, South Korea, Japan, Thailand, Brazil, Jordan and China. actually at the School of Design of the Politecnico di Milano. In 2000 she won the Canon Foundation Fellowship at Hosei University in Tokyo, Japan.

Her research about the relationships between senses, time and spaces are developed in education, publications and professional works. The most known publications are Stories of architecture through the senses, (2000, 2012), Invisible Architectures. Experiencing places through the senses of smell (2006) and Senses, time and architecture, (2012). She founded SenseLab, based in Milan (Italy).

‘Designing with Senses’ is the nuance of design which forms the foundation of her work.

Awards and Recognitions

I R D is grateful to be awarded commendations for our design work from several of the world’s most respected industry associations and peer groups.

Design Middle East Awards

2019 Top 22 among the 30 Creative Designer

2019 Nominated : Commercial Project of the year – Dewa Auditorium

2019 Nominated : Boutique Firm of the year

CID Awards

2019 Top 34 among the 50 Influential Designers

2019 Commercial Project of the year - Dewa Auditorium

2018 Top 35 among 50 Most Influential Designers

2017 Top 33 among 50 Most Influential Designers

2016 Nominated : Best Interior Design Concept of the year – MBR Innovation Center

2016 Top 26 among 50 Most Influential Designers

2015 Top 27 among 50 Most Influential Designers

2014 Top 20 among 50 Most Influential Designers

2010 Nominated : Interior Design of the year, Retail - Better Life

2009 Nominated : Interior Design of the year : Public Sector & Institutional for the Dubai Modern High School

2008 Nominated : Interior Design of the year : Best Retail Design for ID Design Store, Abu Dhabi

APID Jury Panel

2012 Products Design Competition at the Festival of Interior Design Dubai

Wataniya Kuwait Competition

2011 Won in the Interior Design Competition : New Head Quarters Building of National Mobile Telecommunications Company, Kuwait


2008 Store Design of the year - ID Design Better Life - UAE

2008 Retail Destination of the year - Time Square Centre - UAE

BALI Principal Award

2007 National Landscape Award Planters Horticultures LLC for International Scheme Time Square Centre Dubai UAE

Discipline combined with action

What sets I R D apart from traditional designers and interior decorators is the vast amount of experience and field-tested knowledge we bring to every client we partner with - and every project we engage in.

Many others prefer to focus their efforts on the ‘big idea’ or ‘just getting it done’. We pride ourselves in establishing a compelling and practical design vision, along with the critical details key to bringing your project to life on-time and on-budget.

Partnering with us means working directly with a senior leadership team of licensed architects and interior design specialists - a unique combination of individuals who understand your unique site and region-specific requirements from the inside-out as well as the outside-in.

How we will help you

We always start with listening to you — understanding the goals for your project. From there, moodboards and renderings are developed to visualize the overall aesthetic and mood of the interior design concept. What results is a clearly articulated, holistic concept for the initiative, tightly interwoven with the big and small details essential to realizing effective and evocative interior design solutions.

Once the conceptual approach is approved, I R D brings its expertise to developing, interior-design plans in close collaboration with architects, site managers, government-approval agencies and other constituencies critical to breaking ground. We stay with you to ensure that all site-specific details are understood and executed, and, if needed, provide additional resources for sourcing finishing material.

We believe our work can only be considered truly complete when a concept goes from paper to a living, breathing space that is enjoyed and used for the purposes it was designed. This has been I R D’s philosophy since day one, and it continues to guide our work and client relationship going forward.

I R D is an design consultancy firm that offers design solutions for retail, commercial, leisure, hospitality and residential projects.

I R D has in-house capability of handling projects through all stages of a project life cycle.


Designing your dreams is what we do, the step on that journey is to listen. I R D serves the vision of the client first-what you want, who you are and how that can be best expressed through design.


From how we understand the needs of a client, we can offer our experience, skill and inspiration to elevate your vision beyond what you thought was possible. From this, we deliver heart stopping renderings that will push you to be your best everyday.


We don’t stop at our renderings. I R D makes dreams happen and we start by delivering on what we promise. Clients from all over can tell you. I R D delivers.



“Indu and the rest of the I R D team are truly exceptional. They collaborated with all the teams involved in renovating our hotel project — from providing big picture ideas to delivering the necessary details to get the job done. I R D’s expertise and understanding of our needs and helped our hotel to be a major success in the region.”

Senthil Palaniswamy – Executive Director
CAG PRIDE, Coimbatore India


“Opening the first Impact Hub in the Gulf region was a challenge in itself – and when one adds the architectural and fit-out elements, it becomes even more so. I can safely say that if it wasn’t for Indu and her team at I R D, we wouldn’t have been able to build such an inspiring space in such a short span of time. I R D coordinated everything, often beyond what we had originally scoped for – from project design, to procurement, to execution. With the energy it exudes and the inspiration it drives for our entrepreneurs and innovators, Impact Hub Dubai continues to amaze first-time and long-standing visitors alike – and I R D will remain etched in our hearts and minds as a key architect of our story.”

Aman Merchant – CEO & Co-Founder


“Everyone who walks into the building says ‘wow’…you did something that everyone is proud of.” Students love spending time on campus and don’t want to leave.”

Dr. Vajahat Hussain – Chief Executive Officer
Amity Middle East


“Working with I R D was beyond the perceived experience I have had with other interior architects, especially having been involved since the initiation of this project. I R D brought everyone on our team together, which is a difficult feat particularly when you have different perceptions in the team and people from different technical backgrounds. Some people may misread drawings, misinterpret information and even choices of colors can be a big debate. The I R D team helped everyone see the vision of our project and make timely decisions in moving forward.”

Isaack Peter – Director of Innovation
National Housing Corporation, Tanzania


I R D was able to coordinate everything and everyone on our team towards acceptance of the project design. During the procurement process and technical review I R D helped us in explaining what we will get, how much we it will cost, and what negotiations we may need to undertake to keep things in budget. We achieved a truly effective design.”

Alameen Abdelkarim – Senior Manager, Department of Strategic Business Development
United Holdings


“Indu and the rest of the I R D team are truly exceptional. They collaborated with all the teams involved in completing our project — from providing big picture ideas to delivering the necessary details to get the job done.”

Linda Karam – Senior Projects Manager
Gulf Film L.L.C – Novo Cinema

Projects Undertaken