Previously known as Grand Cinemas, Novo Cinemas was re-launched in 2000 with theaters located in Qatar, Bahrain, Dubai, Abu Dhabi, Sharjah and Ras al-Khaimah. Today, it is the largest cinema chain in the Middle East.
IRD worked closely with Novo leadership to reinvent one of its key flagship properties in Dubai. The principal design goals were ensuring theater-goers’ experience in the space was befitting the state of the art technology and family-friendly service level Novo is known for. Design planning services included full renovation of the main entrance and ticketing lobby, concessions and washrooms.